Samsung Galaxy S26 Privacy Display Booth

A tabletop display built for the launch of the Samsung Galaxy S26, dramatising its Privacy Display feature with a joke every Singapore commuter gets. The scene is a mini MRT carriage: two figures sit on the blue bench under the grab handles, a backlit panel reads “Smart and secure with Privacy Display”, and a giant pair of googly eyes peers over the top, the nosy stranger who still cannot see your screen.

How we made it

Every element is fabricated in-house. We 3D-printed the commuter figures, the orange-and-blue grab handles and the fittings, UV-printed the MRT carriage interior with its seat and door graphics, and cut and formed the clear acrylic shell and the googly-eye panel. A warm LED backlights the privacy-display message so it glows like real carriage signage.

The display was produced as a batch for the campaign. The gallery shows the trays of printed grab handles and the units being wired and assembled by hand.

See it lit up