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Goldlion Interactive Shirt Display

Client · Goldlion

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Goldlion Interactive Shirt Display
Press a button, get a light show: the interactive display in action.

A retail launch display we developed for Goldlion's 3D Wrinkle Free Technology shirts. A mannequin torso wears the shirt on a brushed-gold turntable, slowly rotating above a marble-look plinth. Warm lights hidden inside the torso glow through the fabric, and five polished buttons around the base each fire a different lighting animation, one for every product claim, from 7-point precision pressing to breathable all-day comfort.

How we made it

Almost every trade in the studio touched this one. The plinth is custom carpentry wrapped in marble-look vinyl with metal-cut, brushed-gold plates on top, and the campaign graphics are UV-printed straight onto the metal. Inside, a 3D-printed chassis carries the electronics: an ESP32 controller, the motor drive for the turntable and a bank of lighting channels feeding the LED modules seated through the mannequin's torso.

The gallery shows the reveal shot with the lights off, the electronics on their printed chassis mid-build, and the finished unit glowing through the shirt from front and back.

The glow from every angle

The animated lighting sequence running across the back of the torso.

How it was built

  1. 1
    Goldlion Interactive Shirt Display — Built the plinth in custom carpentry and wrapped it in marble-look vinyl

    Built the plinth in custom carpentry and wrapped it in marble-look vinyl

  2. 2
    Goldlion Interactive Shirt Display — Cut the brushed-gold turntable plates and UV-printed the campaign graphics

    Cut the brushed-gold turntable plates and UV-printed the campaign graphics

  3. 3
    Goldlion Interactive Shirt Display — 3D-printed the electronics chassis, button housings and logo lettering

    3D-printed the electronics chassis, button housings and logo lettering

  4. 4
    Goldlion Interactive Shirt Display — Opened the torso for the warm LED modules and seated them flush

    Opened the torso for the warm LED modules and seated them flush

  5. 5

    Wired the ESP32 controller, motor drive and lighting channels

  6. 6
    Goldlion Interactive Shirt Display — Programmed the light animations and tuned the interactive buttons

    Programmed the light animations and tuned the interactive buttons

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