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PR kit gift box for LUX x Rosalía

A PR kit box for LUX x Rosalía: a white resin heart holding the soap bar and scroll, among six bottles in purple satin.

Client
LUX
Also used
Custom boxes
What they got
One PR kit, packed to travel overseas
What it holds
Six LUX bottles, a soap bar and a scroll
Lining
Purple satin, in the box and inside the heart
Inside of the box, from our design
500 x 420 mm
Inside depth of the box
80 mm
Pieces held in the foam insert, six bottles and the heart
7
How much bigger we made the heart to fit the soap and scroll
20%

What we brought

  1. What we can do

    Fitted to the real products

    We enlarged the heart by 20% and cut the foam insert around the actual bottles and soap bar.

  2. How we look after you

    Every choice shown before it was fixed

    Renders, a scroll sample and velvet beside satin let LUX choose from photos and video.

  3. What you get

    Packed to travel overseas

    We flip-tested the closed box on video, added foam on top, then wrapped it for an overseas courier.

The build

How we built it

5 steps, from the brief to the finished piece. Pick a step to jump to it.

The brief

Step 1 of 5 · 11/12/2025

Bottles
Three at 19 x 8 cm and three at 15 x 4 cm
Heart box
A soap bar of about 6 x 10 cm and a paper scroll
Colours
Purple satin lining and purple ribbon, matched to LUX's references
Artwork
LUX's artwork on the lid and inside it

At Additive Inn, our 3D printing studio in Singapore, we designed and delivered one PR kit box for LUX's collaboration with Rosalía. It had to hold six LUX bottles and a heart-shaped box for a soap bar and scroll, with nothing moving.

Design and prototyping

Step 2 of 5 · 23/12/2025

We modelled the heart box and the kit's layout in 3D and shared the renders, with the inside of the box marked. The final layout waited for the real soap bar, which reached us on 19/01/2026.

  1. First design

    The heart box, lid and base.

    Render +2 more

  2. Scroll sample · 23/12/2025

    A sample scroll on A5 textured paper, tied with a stand-in ribbon until the purple was chosen.

    Photo

  3. Larger heart · 30/12/2025

    We made the heart 20% bigger so the soap bar and scroll fit inside.

    Photo

  4. Lining fabric · 23/01/2026

    LUX chose purple satin over velvet, for the box lining and inside the heart.

    Photo +2 more

Production

Step 3 of 5 · 28/01/2026

The heart box was 3D printed in resin and sprayed white, in place of the pink mock-up. The white magnetic gift box came from our own stock, printed with LUX's artwork outside and in, over a foam insert we designed and cut for the bottles and heart.

The box, its inner lid printed.
A trial fit with the mock-up heart.

Build and assembly

Step 4 of 5 · 09/02/2026

We laid purple satin into the box and the heart and tied the scroll in purple ribbon. A flip test on video showed that foam on top kept everything still, so we packed it with foam, acid-free paper and wrap.

Packed with acid-free paper and tape.
Wrapped and ready for collection.

The final build

Step 5 of 5 · 10/02/2026

The finished kit was collected on 10/02/2026 to be couriered overseas to Rosalía: a white heart holding the LUX soap bar and her letter, among six bottles in purple satin.

The finished kit, open.

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