Glenfiddich Antlers

The brief: take the stag from Glenfiddich’s Lunar New Year key visual and make it leap off the wall of a mall atrium. The answer was a 3.5-metre crown of antlers — every tine a different ribbon, feather or bloom — built to hang over shoppers’ heads for the full campaign.

Flat artwork doesn’t survive that translation by itself, so the antlers were first sculpted digitally, branch by branch, against the illustrator’s linework. That gave us a structure we could engineer: printed in high-strength, lightweight segments sized for overhead mounting.

Every segment was then finished by hand — wrapped, painted and detailed so the colours read as one continuous piece with the printed backdrop.

The result held its visual impact through the entire event run: stable overhead, vivid up close, and exactly the artwork the client signed off on — at architectural scale.